Despite the American Horse Council’s 2016 report, which shows a 27 percent drop in the U.S. horse population in the previous ten years, David Mikosz, chairman of the Board at the National Show Horse registry, along with his wife Lorrie, and partner, Tina Derby, who have served as trainers, competitors, judges and philanthropists, have devised an affordable way to bring everyday horse lovers into the industry. This revolutionary concept will allow almost anyone, even a child with just an after-school job, to be the driving force behind a team of nationally competitive show horses.
Called OurShowHorse, this new concept is structured as a sports membership club, where members are given the chance to share in, and learn about, the training, showing, and care of top-level show horses via virtual participation, as well as in-person VIP experiences.
“With OurShowHorse, horse enthusiasts around the globe will be part of a robust virtual community for as little as few dollars a day,” explained Mikosz, “rather than the hundreds or thousands a month that people normally have to pay in order to participate at this level of competition.”
“The concept is really quite simple,” continued Mikosz, “OurShowHorse members can watch, via both livestreams and on-demand videos, the club’s multiple show horses be trained for and shown in national competition. Club members will also receive daily updates about the group’s horses, weekly educational content on various aspects of the horse’s training and care, and even bi-monthly group classes, where the horse world’s top trainers, breeders, and other experts will share their knowledge one-on-one with the OurShowHorse members. Also, because these bi-monthly classes will be set up as online group meetings, OurShowHorse members will meet with each other virtually, making this a highly social activity, as well as a learning opportunity.”
OurShowHorse members also will be able to attend shows and events as part of the OurShowHorse patrons’ group, participate in VIP barn tours and exclusive open barn events, and even enjoy one-on-one “meet and greets” with the OurShowHorse collection of national caliber show horses. Plus, because OurShowHorse will be structured as a membership club, participants will be able to enjoy all the exclusive perks without the risk, liability or expense that normally accompanies the ownership of a show horse.
The OurShowHorse concept was developed after Mikosz and Derby participated in MyRacehorse, a program offering micro-shares of racehorses. Backed by Spendthrift Farm, one of the country’s top Thoroughbred breeding programs, MyRacehorse has, over the last several years, grown to over $11 million of annual revenue.
Unlike MyRacehorse, however, the OurShowHorse program will allow members to pay monthly dues, giving them the chance to opt-in or -out at any time, thereby avoiding any large commitments. Additionally, OurShowHorse members will be involved with a team of top show horses, rather than just a single horse, which is the model typically used in MyRacehorse. Adding to the excitement, the OurShowHorse club concept allows the group of OurShowHorse horses to change over time, and to, as the club grows, bring in top trainers from different parts of the globe, as well as different breeds and disciplines.
Derby and Mikosz have funded the initial development of OurShowHorse, and have had investors participate to build the technology and delivery using top design and social tools, including a registration page at www.ourshowhorse.com, which is hosted at ClickFunnels, and advertising via Facebook and Google.
“This concept truly opens up the show horse experience to the everyday horse lover, who otherwise cannot afford the increasing expense of show horse ownership” said Mikosz, from his training facility, “For years, I, along with Lorrie, my wife, and Tina, my OurShowHorse co-founder, have wanted to make horses accessible to the masses. I think with OurShowHorse we have finally figured out a way to do that, while still allowing us to make a living and our investors to make a healthy profit.”
-- via OurShowHorse